America’s Largest Tomato Cans Arrive in Tampa
Red Gold to Donate 15,000 Lbs to Feeding America Tampa Bay in Conjunction with Billboard Unveiling
Orestes, Indiana (January 24, 2012) – Red Gold Tomatoes unveiled the country’s largest tomato cans on a rare, over sized 3-D billboard in Tampa along I-4 near exit 22. In conjunction with the large display, Red Gold will deliver approximately 15,000 pounds of tomatoes to Tampa’s regional food bank, Feeding America Tampa Bay, on Thursday, January 26, at 11 a.m.
The tomato cans on the billboard are capable of holding the contents of more than 100,000 normal store cans. Each can is 16 ½ feet tall – lay the can on its side and it’s longer than a sand tiger shark at The Florida Aquarium. Red Gold has been producing premium quality tomato products since 1942 and is known for canning tomatoes which are harvested from their Indiana, Ohio and Michigan farm fields.
“We wanted to do something dramatic,” said Greg Metzger, director of marketing at Red Gold. “We thought that oversized tomatoes and vines were a great way to reinforce the big tomato taste of Red Gold Brand canned tomatoes. And, even more importantly, making a donation to Feeding America Tampa Bay.”
Minneapolis-based advertising firm Clarity Coverdale Fury, an expert in such spectacular billboards, created the sign.
“The board itself took more than 9 weeks to construct,” said Rob Rankin, VP Director of Brand Development. “While this is not the first 3-D board in the country, it is relatively uncommon given the difficulty and time necessary to create such a display.”
· There are 5 tomatoes: 5 feet tall by 13 feet around, each weighing about 150 lbs
· There are 140 feet of tomato vines
· The leaves on the tomato vine are 8 feet tall by 4 feet wide
· The volume of the cans total 1,617,093 cubic inches – a typical 14.5-ounce can of Red Gold Tomatoes has a volume of 30.9 cubic inches
· Each Red Gold can is 16 1/2 feet tall by 12 1/2 feet wide
· If the two giant cans were filled with Red Gold petite diced tomatoes, that would make enough salsa to serve over 400,000 people
The board will be up through March.
About Red Gold
Red Gold is a premier full-line tomato processing company with its corporate headquarters located in Elwood, Indiana. Red Gold produces premium quality canned tomatoes and tomato-based products for the retail, foodservice, private brands, and club channels of distribution. The Red Gold family of consumer brands includes Red Gold, Redpack, Tuttorosso, and Sacramento. Exceptional quality and operational excellence are the shared values that contributed to the employee-created mission statement: “To produce the freshest, best tasting tomato products in the world.” Visit http://www.redgoldgomatoes.com/ to learn more about Tomato Country® and for delicious tomato recipes.